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Best SEO Practice Old SEO VS New SEO

You’ve clearly outlined how SEO has evolved from a keyword-hacking game to a nuanced, user-centric strategy powered by AI and intent. Here’s a quick visual-style summary you could use as a final takeaway or even as a content block for a blog or presentation:

✅ Old SEO vs. New SEO (2025) – What Really Matters Now

Old SEO Tactics 🛑	New SEO Strategies ✅
Keyword stuffing	Intent-focused, semantic writing
Fluffy intros	Hook users fast with real value
Green lights in plugins	Real-world results via UX + structure
Spammy backlinks	Earned authority from niche sources
Random internal links	Smart internal linking = better crawl & UX
Pump out content	Create to solve real problems
Desktop-first design	Mobile-first, responsive design
Slow page loads	Lightning-fast, clean code & compressed media
Just bounce rate	Engagement metrics: scroll, time, satisfaction
Ignored local	Google Business + localized content wins
Surface-level SEO	Advanced tech SEO: schema, core vitals, indexing
Social media who?	Use social platforms for SEO boost & visibility
Just text search	Voice + visual search optimization is key
Set-and-forget	SEO = never-ending story of refinement

🔍 Why This Shift?

Because Google doesn’t reward manipulation anymore — it rewards meaning.

Search engines are now:

Smarter (AI/NLP = understanding context and intent),
Faster (Core Web Vitals),
More User-Centric (UX, mobile, local),
More Trust-Oriented (E-A-T, authoritative backlinks),
Multi-modal (voice, image, conversational search).

🧠 Want to Win SEO in 2025 and Beyond?

Think like your audience — what are they really looking for?
Write for humans first, optimize for search second.
Use AI tools wisely — not to replace thinking, but to enhance strategy.
Refresh often — update old content, follow algo trends, monitor UX data.

If you’d like, I can help turn this into:

A slide deck 🖼️
An SEO checklist ✅
A blog post 📄
A visual infographic 📊

Just let me know the format you’re thinking, and I’ll help build it out!

A Guide How To Claim Your Locations On Google My Business In Ireland

Are you looking for better offline local traffic? If your answer is yes, the best thing you can do is add yourself to the map. Listing your business on Google Maps can help people find you more easily.

Getting your business listed on Google is well worth the effort it takes. This can create the visibility advantage you need to boost your business. For anyone looking to top their local rankings, this is what you need.

Google My Business is your best bet for accessing Google Maps and the 3 store pack. Even then, how do I sign up for Google My Business in Ireland? How to optimize your Google Business account?

Today we will get the most out of your Google business listing. We’ll help you rank higher on Google Places.

How are we going to do it? Let’s find out.

The Benefits Of Google My Business Ireland

Why should you claim your Ireland Google My Business listing? This has a number of benefits, many of which directly impact your business.

The first benefit of Google Business is its profitability.

All Google local SEO services are free. This includes setting up your free Google Business account. This is crucial as many of the best online deals are expensive to use in their entirety.

A Google Business listing connects you to the most well-known local optimization service on the web. With your large customer base, adding your name to the list means unrestricted access for customers. You will find out your company name, opening times and much more.

With a click of the button, potential customers know where you are. You will see the nature of your business. You will see why you are in Google Places.

Online accessibility makes it easier for people to find your business. You do not want that? Better access means more visibility and more leads.

How to Claim Your Google Business Listing

Before you can start using Google My Business in Ireland, you must claim ownership. This means you need to check if your business is already listed on Google My Business. If so, all you need to do is sign in to your Google Business account and enter the business name at the top of the search.

Once you find it, there is an opportunity to claim the company. You can click the button and edit some company details. This includes the correct spelling of the name, exact location, opening hours, website, and photographs

You want your Google Places list to be clear, accurate, and correct. Why? Data such as service category, hours of operation, and payment methods determine whether customers visit your business.

Make sure your name, address, and phone number are correct on the website or NAP. This business information is used to make your Google business data a useful source of information for maps and other services. This means that incorrect information can affect the results of your company valuation.

Inconsistent information will negatively impact your local SEO rankings. People don’t like bad information, so optimizing your business data is critical.

Step-By-Step Guide How To Use Google Business Account

To add or claim your business step by step, you must:

Open Google My Business
Create your account or sign in to a new Google Business account.
Enter your business name, click next.
Enter your business address, click “Next”.
From here, you can choose whether you want customers to visit your business or deliver goods to them. Enter your business address and select a service area.

Find the business category you need, click “Next”.
Enter your phone number and the company’s website address.
Register and verify your business
From there, Google will need to verify your request through your Google Business account. There are many ways to ensure your Google My Business account in Ireland is properly vetted.

Google Business Profile Verification Through Postcard

One way to do this is to use Google’s postcard system. These will arrive in about 14 days along with the code to confirm your location. You want to make sure you have the correct addressing system to receive the postcard. Once you have received the postcard you will need to enter the 5 digit code and confirm your location.

Google Business Profile Verification Through Phone

For some businesses, Google Business allows verification by phone. This option is available when Google thinks you are eligible. All you need to do is click on Verify by Phone option.

You will then receive your code via an automated call.

Google Business Profile Verification Through Email

Another option for verification is email, although Google only allows this for a few listings. If you don’t see the option, Google Places probably doesn’t offer that option for you.

Pre-Verification

Some businesses on the Google business listing receive pre-verification. These lists come at most from the major cities for which Google has created lists. In this case, Google will not ask for verification and will directly approve the request.

Asking For Control Over Your Listing

If someone claims your ad, you can request access to monitor their account. These can be disputed for 7 days and involve either allowing, denying or transferring access to the list.

A spreadsheet can be used for bulk verification. An exchange of emails will be launched to help you in this process.

Get Your Google My Business Claim Now

If you want to make sure you get your website right the first time, choose the right web hosting service. Choose a domain service provider specifically designed for Irish businesses. Now select host.ie.

Host.ie is Ireland’s single domain provider for Irish businesses. Start your website with one of the best web hosts in Ireland and get the best servers to give you that extra edge you need.

A Guide To Setting Up Google My Business

Google is one of the world’s most popular databases for Internet search. There are nearly 4 billion people who actively use Google to search and find a website or business. As the Internet and Google have become revolutionary, businesses have shifted their offline marketing tactics to online, with digital marketing becoming a hugely important aspect of every business these days. Much of digital marketing focuses solely on Google and optimizing the search engine optimization (SEO) of a brand’s website to appear on the first page of Google and other popular search engines like Bing.

In 2014, Google launched its free tool, Google My Business, to help businesses grow their presence on Google and give brands around the world the ability to appear at the top of their page for specific searches. If you haven’t set up your Google My Business listing yet, we’re here to help! Here’s our guide to Google My Business and how to start creating your profile.

What is Google My Business (GMB)?

Google My Business is a completely free tool that allows businesses to create a listing that can include their business details such as hours of operation, location, photos and updates, reviews, and a phone number.

The main purpose of GMB is to help a business get shown to the most relevant customers on Google, either by someone searching for the business name or the business location.

GMB was introduced to make life easier for search users. Searchers can now find all company details in one place at the top of the Google search page, so they don’t have to waste time searching a website or social media page for important company information.

Of course, this only applies if the company has created a Google My Business account! GMB has also contributed to the increase in location-based searches; A GMB listing captures the physical location of a business (if it has one) and stores it on Google Maps, so the listing not only appears to people searching for relevant inquiries in the same area, but also gives searchers easy information about the company.

Why Use Google My Business?

When it comes to local SEO in Ireland, using Google Places is key to improving your visibility. A Google business listing will do wonders for you and literally put you on the map. The right Google My Business information will not only help your SEO, but if done right, it can also increase your daily traffic.
If you want your site to work right the first time, choose the right web host. Choose a domain provider specifically for Irish businesses. Now select host.ie.

Host.ie is the central Irish domain provider for Irish companies. Start your website with one of Ireland’s best web hosts and make sure you have the best servers that can give you the edge you need.

A Guide How To Get Your Business To Show On Google Maps

Not sure how to display your business on Google maps? Or maybe yes, but with incomplete or incorrect information? In this blog, we’ll cover some (but not all!) of the common issues that can arise when creating or editing your location. Let us help put you on the map!

Google my Business v Google Maps

If you don’t already have a Google my Business account, this is the first step to getting found on the web! Google My Business is the dashboard that controls if and how your business appears on Google Maps. This is your business profile which contains all your business information such as your name, phone number, website, hours of operation and most importantly your address. Google Maps is connected to your Google My Business account.

How to setup your Google my Business

Go to https://business.google.com/
To continue, you need a Google account. So if you don’t have Google Business Profile now it is the time to create the profile!
Once you’ve logged in for the first time, you’ll be prompted to find your business. If you can’t find your business, use the button below to add your business to Google.
When creating a new listing, follow each step and make sure you enter all your business information correctly. Remember, the more accurate and precise information Google has about your business, the better Google can correctly categorize and display your business listing. The final step in adding your information is to verify your account. This is done by post card to the company address. Once you have received the postcard, you can log back into your account and enter the code provided. Until this verification process is complete, certain functions in your organization may be blocked and you may not have full editing power over your data.
If your business is already on Google but you don’t have access to it, you need to claim it. You can do this by clicking on “Owner of this company?”. This steps will walk you through the steps above and through a verification process so you can get the property back.

Verifying your account

Whether your business is already listed or you need to create a new listing, verification is the most important step. Most importantly, an unverified business will not appear in search results. This happens more often when your specific industry is competing for space with other verified accounts. It’s important to note that if your ad is shown as unverified, it may be edited by any member of the public. This means that incorrect or misleading information about your business may appear in Google search results.

There are several ways to verify your account, and Google provides an illustrated guide to help you with any problems.

Optimization of your Google My Business listing

Once you’ve created and verified your business listing, it’s time to optimize it. Optimizing the account makes it more accessible because it gives Google more information, including a website address so that Google can find more search information there. It is an SEO (search engine optimization) tool that you cannot ignore. Here are some quick and easy tips on how to do this:

Make sure the NAP (name, address and phone number) provided matches that of your website – Google will check this
If your address is correct on Google My Business, it should also appear correctly on Google Maps.
Add relevant, high-quality images to your ad. These should be photos of your business. It is recommended to add at least three interior photos, three exterior photos and a team group photo.

The business description should be short and to the point so customers can be sure they found the right listing. Your business category selection will affect how and when Google displays your listing. Be careful to choose well. Answer questions customers ask in the Q&A section. It’s helpful to set up email alerts to get notified when a new question comes up. Reviews – Encourage customers to leave reviews and engage with them once they do; Google likes that. More on this in the next section. Add an Eircode to your business, but be careful this doesn’t change your physical address, as the Eircode can sometimes have a slightly different variance to Irish addresses.

The State Uttar Pradesh in India – The first Digital India Village where facilities provided

Digital India

Town head Dilip Kumar Tripathi’s promise made the town UP’s first GIS advanced town furnished with best in class offices:

Today in the town of Hasuri Ausanpur of Bhanwapur block in Siddharthnagar locale, all the offices of the city are accessible that we can find in urban communities. CCTV cameras in the town, Wi-Fi switches, sun powered lights, public location frameworks, and sound frameworks have been introduced all through the town with the expectation of complimentary web. In December 2015, Dilip Kumar Tripathi was chosen the top of this town. At the time town head Dilip Kumar Tripathi with sole fortitude assumed control over the obligation of this town, around then the town used to have foulness, individuals didn’t have latrine offices, which constrained the locals to crap in the open. The arrangement of essential and junior school worked in the town was awful. Because of joblessness, individuals of the town had to move out of the town.

CCTV cameras introduced on the town’s electric posts, switches and sound framework with the expectation of complimentary wifi/photograph: Rajan Chaudhary

Subsequent to turning into the head of Dilip Kumar Tripathi, in discussion with the individuals from the panchayat, begun setting up the guide for the advancement of the town. In any case, first and foremost, the way to the advancement of the town was difficult. The public authority needed more financial plan for this little town of this locale, which is situated in the Terai district so that anybody’s work should be possible appropriately. In such a circumstance, he concluded that he would give a bigger number of offices to this town than the urban areas. With this assurance, Dilip Kumar began spending his own sunlight based and fisheries business in the advancement of the town.

Lovely pleasant view on the dividers of the town/Photo: Rajan Chaudhary | Digital India

The Government of India additionally handled crafted by the town

At the point when Dilip Kumar began improving the state of the town with his monetary financial plan, the state government and the Indian government likewise appreciated his works and gave him grants and respects. Dilip Kumar was additionally regarded with the Nana Ji Deshmukh and Pandit Deendayal Upadhyay grant by the Government of India on 24 April 2018, to make a superior showing for his town. After this, the state government gave them monetary help of 17 lakh 46 thousand, so today the most innovative panchayat working of UP is being built in this town.

Open rec center for the medical advantages of individuals of the town (Photo: Rajan Chaudhary)

A little town in the lower regions turned out to be a particularly greetings tech

One Panchayat building is being built in the town, one office live with all cutting edge offices for the officials and representatives of Gram Panchayat including cooling framework, visitor house, present day amphitheater, this Panchayat building is as yet under development, there is likewise an immense grounds of Panchayat Bhawan, in which an open rec center has been set up for the medical advantages of individuals of the town. So the occupants of the town can practice in an open clean climate utilizing a cutting edge hardware rec center framework.

Flour granulating machine for the town (Photo: Rajan Chaudhary)

To give a twofold advantage to the locals, an advanced machine for pounding flour has likewise been introduced in the gram panchayat, so that around 1 kg of wheat can be squashed quickly. Interestingly, anybody can sit and run this machine effectively, which will likewise prompt exercise, and running this machine will likewise create around 300 calories of energy in that measure of time.

Agrarian executes utilized in cultivating for town ranchers (Photo: Rajan Chaudhary)

Numerous advanced hardware cultivating types of gear have likewise been given to the ranchers of the town, which the town ranchers can use in their fields. Any rancher of the town can take these horticultural apparatus for his agrarian work by paying an exceptionally little expense recommended by the Gram Panchayat.

RO plant course of action for clean water for the townspeople to drink (Photo: Rajan Chaudhary)

Bolt plant has likewise been introduced in the perfect water framework for individuals of this town to drink. The town head told that after the Gram Panchayat is completely built, it will be set up and all individuals of the town will be given 20 liters of clean drinking water for just Rs. 10. Because of which townspeople will get consumable unadulterated water and the Gram Panchayat’s pay will likewise reinforce the Gram Panchayat for the development improvement of the town.

CCTV cameras are currently introduced on all the electric shafts in this Hasuri Ausanpur town with a complete populace of 1024. Switches have been introduced with the expectation of complimentary WIFI office to give equivalent status to the townspeople in the period of innovation. Sound frameworks have likewise been introduced on all-electric posts to bring government plans, mindfulness projects, and exceptional data to all the townspeople all the while.

The primary town in the state to utilize GIS innovation

Town head Dilip Kumar says that prior there were more land-related debates in this town, because of which planning of this town (GIS) was finished by the Geographical Information System. In which data of land and property including 18 kinds of data identified with the town is unveiled on the town site by this innovation. Dilip Kumar said that this is the primary town in the nation to utilize this innovation.

Control room set up in the town to work all the specialized offices of the town (Photo: Rajan Chaudhary)

For appropriate water the executives in the town, an organization of underground depletes has been laid between the interlocking streets of the whole town. Because of which the progression of water coming out from the places of the locals goes to the underground instead of over the surface through underground depletes.

The plan to upgrade the town

On asking Dilip Kumar his instructive capability, it was discovered that the town head is a postgraduate in two subjects Sociology and Medieval History. Furthermore, used to go to the country and abroad and different territories of the country for his sunlight based exchange. In the interim, he got the possibility that the offices of the rest of the world ought to be brought to his town.

Delightful perspectives on free warriors on the dividers of the town (Photo: Rajan Chaudhary)

The motivation behind making Rajasthan appealing like Jaipur

Town head Dilip Kumar, as Jaipur in Rajasthan, is making his town lovely and alluring by painting the dividers of the relative multitude of houses worked in the town in pink tone and making wonderful pictures on it. New appealing work of art will be seen wherever in the town. Lovable scenes of old scenes of towns are imprinted on the dividers of practically all the places of the town. Aside from this, to build the sensation of strict and energy among individuals of the town, stunning scenes of numerous gods and political dissidents have been shot on the dividers.

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